Most Promising Mediapreneurs (Over 30)

Country: Kenya

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Peter Kigoru
Realestcbo(Rfm Radio)
Description
RFM is a nonprofit community radio registered under the Realest Community Based Organization (CBO) by the Communication Authority of Kenya (CAK) license number: CA/FSM/BC/GEN Vol.XII. The broadcasting license was awarded on October 4, 2018. The founder of RFM dreamt of a better place, a unique and a relevant way of entertaining, educating, and sensitizing the community; a place where youths could grow their talents and overall reduce the instances of unemployment in the community. Transmission The radio broadcasts on the 99.9 FM frequency and currently covers a 30 KM radius of reach. The first transmission on air was on 21 October 2018. RFM broadcasts in ninety percent Kikuyu and ten percent Swahili and English. The presenters, reporters, marketers, and news anchors are youths currently working on a highly voluntary basis as the radio works on sustainable means. The radio show content is focused on addressing the economic, social, and political needs of our listeners. Often, the presenters invite experts on different topics to educate, inform, empower and entertain the community, which is our core mandate. Vision At RFM Radio our vision is to be the most valued vital and vibrant service. One that inspires people to look at the world from multiple perspectives and capitalizes on emerging opportunities to serve our audience and engage our communities. Mission Statement To enrich the community through shows and programs that inform, entertain and educate the community for a better tomorrow. Core Values  Educate  Entertain  Impact  inform At RFM, we hold in high regard and expect these values in every member of our team. ❖ Charity ❖ Honesty ❖ Fortitude ❖ Reliability ❖ Integrity ❖ Faith ❖ Hope ❖ Temperance We acknowledge that these values set us a step above the rest, and allow our team members to provide high-quality services in a very professional and efficient manner.
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